Schedule-at-a-glance

The schedule is subject to change.

Wednesday, April 10

8:00 a.m. – 5:00 p.m.                Registration

8:30 a.m. – 12:00 p.m.              Pre-Conference Workshop

Part I: “Vision for Success: Changing Expectations for Marketing and Communications”
Part II: “Identity and Public Relations: The Secret to Strategic Planning, Employee Communications and Public Relations”

1:30 p.m. – 2:00 p.m.                Conference Welcome

2:00 p.m. – 2:15 p.m.                Break

2:15 p.m. – 3:15 p.m.                Breakout Sessions

3:15 p.m. – 3:30 p.m.                Break

3:30 p.m. – 4:30 p.m.                Breakout Sessions

4:30 p.m. – 6:00 p.m.                Break

6:00 p.m. – 9:00 p.m.                Cocktails on the Beach

Thursday, April 11

8:00 a.m. – 9:00 a.m.                Breakfast

9:00 a.m. – 10:00 a.m.              Morning Breakout Sessions I

10:00 a.m. – 10:10 a.m.            Break

10:10 a.m. – 11:10 a.m.            Morning Breakout Sessions II

11:10 a.m. – 11:20 a.m.             Break

11:20 a.m. – 12:20 p.m.            Morning Breakout Sessions III

12:30 p.m. – 2:30 p.m.              Lunch & Keynote (All Pro Award and PROmoter Awards Announced)

2:45 p.m. – 4:45 p.m.                Afternoon Breakout Session

4:45 p.m. – 6:00 p.m.                Break

6:00 p.m. – 7:00 p.m.                Cocktails

7:00 p.m. – 9:00 p.m.                Pro Awards Dinner

Friday, April 12

7:30 a.m. – 8:30 a.m.                Breakfast

8:30 a.m.                                   Board bus to Balboa Park

Balboa Park, one of San Diego’s jewels, is home to more than 16 museums and other attractions, including the San Diego Zoo. Learn how Balboa Park is marketed, then spend some time exploring some of its 1,200 acres.

9:00 a.m. – 11:30 a.m.              Balboa Park Visit 

11:30 a.m.                                Board bus to return to the Bahia Resort Hotel

12:00 p.m. – 1:30 p.m.             Lunch, Closing Remarks and Election of 2019-20 CCPRO Officers

Download the tentative schedule-at-a-glance.

Hotel & Travel

The 2019 CCPRO Conference is being held at the Bahia Resort Hotel in San Diego. Rooms are available for conference attendees at the rate of $179/a night. To book a room at the Bahia Resort Hotel, go to the Bahia Resort Hotel website, or call (858) 488-0551 and be sure to mention that you are attending the CCPRO conference.

Bahia Resort Hotel
998 W Mission Bay Drive
San Diego, CA 92109
www.bahiahotel.com/ 

Pre-Conference Workshop

Guided Pathways…AB 705…College Promise…Vision for Success…Student-Centered Funding Formula…Is your head spinning because of our new reality? How are marketing and communications professionals contributing to our colleges’ success in this evolving landscape?

Part I: “Vision for Success: Changing Expectations for Marketing and Communications”
Hear from the State Chancellor’s Office and Community College League of California on how they have put the pieces together to simplify and communicate the many initiatives colleges will implement while maintaining enrollment and promoting our successes simultaneously.

Part II: “Identity and Public Relations: The Secret to Strategic Planning, Employee Communications and Public Relations”
To move your college forward, CEOs must win the “hearts and minds” of employees to change the way we work in order to achieve better outcomes. An internal communications plan must be developed and implemented to help employees understand how all the initiatives fit together, and how they can impact student success. 

Hear from Dr. Bey-Ling Sha, APR, professor of public relations at San Diego State University’s School of Journalism & Media Studies, on your critical role in achieving these objectives, and tips to make you a star contributor in this transition.